iTouch Store explores the intersection of jewellery, digital aesthetics, and commercial imagery. Created for the eponymous exhibition, the video presents jewellery within a speculative advertising framework, where consumer culture meets tactile imagination.
Eschewing spoken language, it shifts focus to visual and haptic perception, echoing the stylised presentations of beauty industry devices. Layers of animated effects, fragmented compositions, and hyperreal textures blur the boundaries between product display and artistic intervention, questioning how jewellery can be experienced through the screen. How does one feel an object when the only point of contact is the gaze?
iTouch Store, 2019, A-Gallery, Tallinn
Jewellery and performance: Darja Popolitova
Editing and effects: Ando Naulainen
Sound: Andres Nõlvak
© Darja Popolitova