How to Make Someone Important is a performative video piece centred around the Importance Booster Medal, created for the Tactilite exhibition at Hobusepea Gallery in 2021.
The work delves into pseudomagic through rituals and sensory interactions. Jeweleery witch Seraphita intentionally trivialises the act of recognition:
a person’s sense of importance is heightened when presented with a medal of merit.
Employing Haptic Visuality, this multisensory approach weaves together emotional resonance and speculative ritual, reimagining connection within a pseudomagical framework. Close-up shots and amplified sounds establish a sensory dialogue between touch and sound, transforming the necklace into a charged object of self-worth and introspection.
Idea and performance: Darja Popolitova
Video effects: Jakob Tulve
Sound: Andres Nõlvak
© Darja Popolitova