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To create positive Textile Awareness I will be researching the relationship and interaction of consumers with clothing and textiles. With the intention to encourage people to recycle clothing and shop less. Inspire people to think critically about their purchases and create awareness about the consequences of clothing choices for the environment. I want to make a joint impact so that clothing and textiles are no longer treated as waste products. More than half of old textiles in the Netherlands are not recycled but thrown out with the garbage. And thus into the incinerator. Global warming is perhaps the greatest challenge of our time. What can the consumer change in his behavior towards clothing and textiles? That is the question that concerns me.
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