The 3 Key Areas...
The 3 key areas and their understanding for this project will be discussed. An explanation of the potential limitations for the target audience will also be included in each section.
Presentation
Presentation is a broad term that refers to the physical space in which the music is performed, as well as the performance conventions or rituals associated with the performance.
In general, the physical space in which a concert is performed takes the form of a concert hall or purpose built performance space. These spaces are large and provide excellent acoustics for the performance of classical music. When combined with the conventions of a typical concert experience, for example formal attire of both audience and performer, clapping at appropriate times, the use of program notes, and the inclusion of an interval, they contribute an atmosphere of focus and seriousness.
In many ways, this is essential. A respect for the music that is to be performed and the musicians who are to perform it is paramount. Further, larger ensembles require larger spaces and these spaces also serve to remind audiences that they are to experience something special. However, to the uninitiated concertgoer, these spaces can also be intimidating and uninviting. Often decorated with icons and tributes to a bygone era in which classical music flourished, these spaces and conventions can be seen to contribute to the overall impression of classical music as out of touch and supercilious.
Programming
Programming involves taking into account several elements in order to decide on which repertoire will be performed and in what order. The elements commonly considered include thematic content, historical context, perceived audience expectations, and the mood or character of the works. The works are generally treated as sacred texts that should not be altered or tampered with.
This approach to programming often results in conservative results. Concert programs are built on the expectation that audiences will ‘tolerate’ unknown works, until a more familiar piece is performed. While this system works as a kind of compromise for certain audiences, it also helps to perpetuate the perception of new works as unpalatable or inaccessible. It is rare that unfamiliar works are treated with the same seriousness with which those from the traditional canon are treated.
For audiences unaccustomed to attending classical music concerts, this approach can also be intimidating. Without a form of context, it seems difficult for new audiences to engage with works from both the contemporary and traditional repertoire. From a purely aesthetic perspective, little consideration is given to how inexperienced listeners might be able to relate the works aurally, to other, more familiar forms of music. Lastly, for those inexperienced listeners, the length of a full concert program is often too long.
Audience Relationship
The relationship of the performer to the audience is defined by the expectations of the concert experience. Audiences are considered as an homogenous group who have a limited interest in being challenged and who will, for the most part, remain passive onlookers, each responding individually to the music. There exists a belief that most audiences share an understanding of classical music’s inherent value while little consideration is given to their cultural background, age, and existing musical/cultural engagement.
While in the past, this was to some degree, understandable, for listeners who are unfamiliar with existing concert traditions today, this can contribute to a sense of austerity and exclusion that has come to characterise classical music concerts.
Summary
The manipulation of the three key areas is crucial in altering the concert experience. When seen in the context of the existing concert model, these areas have the potential to restrict inexperienced concertgoers from feeling comfortable and enjoying the music. By manipulating any, or all, of the three key elements, it is possible to change the way in which the music is performed and received.
The challenge lies in finding the appropriate balance for the desired circumstances. On one hand, there is the risk of losing the importance of the music by focussing too much on audience comfort. On the other, there is the risk of losing the attention of the audience by placing too much emphasis on a staid and uninterrupted experience of the music.